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Our minds are constantly buzzing. We're always contemplating something. Or we're packaging and re-packaging our opinions, insights and learnings. Occassionally, we hit the download button and capture our thoughts in essays. Enjoy.

The crème de la crème of ideation tools

Paul Morris • Mar 5, 2020

If you're really looking for that creative edge during ideation — or any other time when you're exploring creative possibilities — the tools you employ can go a long way in helping you create fresh and powerful ideas you might not have otherwise seen with less effective methods.

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Strengthening a business case with concept discovery

Paul Morris • Jan 27, 2020

Outcomes from an upfront concept discovery phase can go a long way to strengthen a business case and get it over the line. A business case that's pitched with a high degree of certainty and forward momentum really influences how it's received and ultimately, its success.

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