Let's say a pilot is off by just 1 measly degree when planning a trip...
Such a minor detail right? BUT you could end up in a completely unexpected destination!
(And not necessarily one you might want.)
Well, I hate to break it to you ... software projects are e-x-a-c-t-l-y the same.
Alright, so what's the remedy? (**drumroll**)
It's none other than → ^upfront^ concept discovery & experimentation 😲
This is where we begin capturing the data that will shape the design process...
...stick with me here...
Our good friend Albert Einstein once said...
We think he was right on point...
...as a result, we help digital product teams really flesh out the problem they're solving and explore a range of innovative solutions upfront using concept discovery which involves research, design thinking and the rapid testing of ideas. You'll be doing a lot more of this:
Let's face it: blending in is b-o-r-i-n-g! Here's just 5 things that make us different...
Fixed price projectsWe’re not a fan of (nasty) surprises. Pricing, timeframes and deliverables for all our services are known upfront ensuring you’re not stung with nasty cost overruns that could have been prevented.
We’re highly nichedWe're passionate, focussed and highly specialised in our craft—data-driven experience design—and we're in continual pursuit of mastery. We're not a jack-of-all-trades, all-inclusive agency or solutions provider.
We believe in bReaKtHroUgHsWe believe in helping our clients create new opportunities and achieve amazing results, not mindlessly maintaining the status quo by operating within existing boundaries.
And finally, we're neutral — just like the Swiss 🇨🇭Since we're independent, we're not going to push or impose "pre-selected" vendor solutions onto our clients. We'll make recommendations based on the ideal fit.
We consider ourselves, and those who revel in concept discovery, Concept Hackers. A Concept Hacker is a pioneer, crusader and connoisseur of innovation. This is our manifesto — the 7 principles we live by.
Concept Hackers rewrite the rules of the game instead of playing a game that already exists. They march to the beat of their own drum.
Concept Hackers tell the story about how Thomas Edison learnt a thousand ways how NOT to create the incandescent light globe.
Concept Hackers create from an inspired and playful mindset. Tools, post-it notes, sharpies and crayons are a distant second.
Concept Hackers know their own data is more reliable than the opinions of others (or in many cases, even the data from other sources).
Concepts Hackers measure outcomes against specific success criteria. If the concept doesn't "work", it's chalked up as a learning.
Concept Hackers know that consistent, ongoing concept experimentation and optimisation will keep them ahead of the game.
Concept Hackers know that innovation can be operationalised, just like any other business function to deliver consistent results.
High fives if you do! Using these principles to guide your product teams with their innovation efforts will produce fine outcomes.
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InFlow Labs is the trading name of InFlow Enterprises Pty Ltd. ABN 79 623 181 779.